We built the forward view we wished someone had shown us
Morgonplex started with a founder, a healthy-looking bank balance, and a cash shortfall nobody had modeled until there were less than ten weeks left.
Ten weeks is not enough time to raise
The company was growing. Revenue was up, the team was hiring, the books were clean and up to date. Every number looking backward was fine.
What nobody had done was project forward. Two hires, a price increase from a key vendor and a slow-paying enterprise customer had quietly pulled the cash-out date in by five months. By the time it showed up in the bank balance, there were ten weeks left, and a fundraise takes four to six months.
The information existed in their accounts the whole time. It just had not been turned into a forward view. Morgonplex is that view, running every day, for every team that does not have a CFO to build it.
Books are clean. Cash looks healthy at ₹1.1Cr.
Two senior hires and a vendor price increase. Burn up 38%.
Largest customer moves to 90-day payment terms.
Bank balance finally looks low. Ten weeks of runway remain.
The risk would have shown up in month 2, with five months to act.
Three things we will not compromise on
Runway flagged before it is urgent, not after
An alert that arrives when the balance is low is a notification, not a warning. We measure ourselves on how early we surface a problem.
Scenarios in plain language, not a spreadsheet project
If testing a decision takes two days, it does not get tested. A question should get an answer in seconds, with every assumption visible.
Decision support, not a replacement for real financial advice
We make the numbers clear and current. The decision stays with you, and tax, legal and formal financial advice stays with qualified professionals.
Where we work
Built in Bangalore, for finance-lean startups and small businesses across India and beyond.
Who we build for
Founders, owners and operators who are the finance team, in addition to their actual job.
How to reach us
Sales, support and partnership enquiries all start on our contact page.
See your own forward view
Connect your accounts and find out where your cash-out date is today.